Inspired by a single sentence on the obscure website, Scrine, Juan made his first million in the depths of the Great Depression of 2008 when he bought a used firefighters’ “air cushion” suicide catcher, bashed out a tenth-story window on a Wall Street skyscraper, and started charging $100 a head to stock brokers and others who wanted to do “the dive” without consequences (since they’d grown up entirely without consequences, why start now).
Brilliant!